Ayurveda Pura is founded on Ayurveda the ancient holistic health system of India, which provides for excellent health, both physical and mental, by creating harmony between a person’s body and nature. Ayurveda Pura was founded in 2003 in London by Dr. Deepa Apté. Starting with a small range of herbal teas developed in Dr. Deepa Apté’s kitchen, the business has grown organically to over 100 holistic wellbeing products.