One of the most effective, naturally better permanent hair colours on the market. High levels of natural and approved/certified organic ingredients, each one carefully chosen for their proven hair and scalp enhancing benefits are used across the Naturtint range. Where chemicals are required (some ingredients including PPD and Hydrogen Peroxide are essential in an oxidative permanent hair dye) gentler alternatives proven to be less irritating/aggressive are always chosen where possible and the manufacturers have spent years perfecting their formula’s to ensure that they use the lowest possible levels and adjust to these minimum effective amount and no more. The complete ingredient list of each Naturtint shade or product is clearly displayed on pack, often with each ingredient identified as either Certified Organic, Approved Natural Origin, Natural Origin or other.